Social challenges
Action 3: Make cities more human
Bouygues Immobilier strives to satisfy society's growing desire for improved quality of life, both at home and in the workplace. Building housing, offices and serviced residences is a way to contribute to social organisation, community life and people's well-being.
Helping to create tomorrow's cities
Creating social links, inventing new urban spaces, and fostering social and cultural diversity are all challenges that Bouygues Immobilier staff take up every day.
Bouygues Immobilier puts its experience to work for local authorities undertaking large urban redevelopment projects. The major urban projects department was created in 2006 to design, arrange financing and execute such projects. Its objectives are to revitalise city centres, rehabilitate former industrial or commercial areas, and create new neighbourhoods.
In such projects, Bouygues Immobilier promotes a sustainable development approach right from the start, combining environmental respect, modernity, architectural quality and social diversity.
To reflect on the future of urban communities and to identify the issues our cities have to address, Bouygues Immobilier has joined with the magazine AMC Le Moniteur Architecture and the Cité de l'Architecture et du Patrimoine to set up the Observatoire de la Ville, a think-tank made up of urban planners, architects, sociologists and economists and headed by a committee of experts that focuses on tomorrow's cities. It recommends innovative solutions and concrete applications to those who plan, build and run our cities.
Bouygues Immobilier, architectural patron
Because architectural quality is vital to originality and differentiation, Bouygues Immobilier makes it an integral part of its strategy. Each programme is developed around an idea that echoes the character of the locality.
Bouygues Immobilier is a founding partner of the Cité de l'Architecture et du Patrimoine. Created in September 2007, this institution based at the Palais de Chaillot in Paris spreads knowledge of France's architectural heritage and promotes contemporary architectural design. Through its involvement with the Cité de l'Architecture et du Patrimoine, Bouygues Immobilier reinforces its ties with architects and raises awareness among its employees and partners of architecture through exhibitions, seminars and conferences. An ardent defender of architectural quality, Bouygues Immobilier is the only property developer in the Founding Partners Club of the Cité de l'Architecture et du Patrimoine.
> Bouygues Immobilier's Architecture website
Bouygues Immobilier also attaches great importance to the emergence of new talent in the architectural field. A sponsor of the New Albums for Young Architects (NAJA) competition set up by the French Ministry of Culture, Bouygues Immobilier has begun working with several prize-winners.
Created in 2005, the Ethics and Sponsorship Committee of Bouygues Immobilier's Board of Directors sees that employees adhere to the code of ethics and defines the company's sponsorship strategy. In 2007, Bouygues Immobilier spent €724,000 on backing worthwhile projects.
This Committee is a regular source of ideas and initiatives to disseminate best practices in the company. It is of strategic importance and is relied on by our staff at the local and national levels on issues of corporate governance.